Does Canadian Tire own Helly Hansen? This question has been on the minds of many consumers and investors alike. The relationship between these two brands is complex, with Canadian Tire being a well-known retailer and Helly Hansen a popular outdoor clothing brand. In this article, we will delve into the history and current status of this partnership to provide a clear answer to this question.
Canadian Tire, founded in 1922, is a Canadian retailing company that operates a wide range of stores across the country. It is well-known for selling automotive parts, home improvement products, and sports equipment. On the other hand, Helly Hansen, established in 1877, is a Norwegian company that specializes in producing high-quality outdoor clothing and equipment. The brand has a strong reputation for durability and functionality, making it a favorite among outdoor enthusiasts.
The connection between Canadian Tire and Helly Hansen began in 2013 when Canadian Tire acquired a majority stake in Helly Hansen. This move was part of Canadian Tire’s strategy to expand its product offerings and become a one-stop shop for outdoor enthusiasts. As a result, Canadian Tire now owns approximately 75% of Helly Hansen, with the remaining shares held by other investors.
Under Canadian Tire’s ownership, Helly Hansen has continued to grow and strengthen its presence in the outdoor market. The partnership has allowed Helly Hansen to benefit from Canadian Tire’s extensive retail network, which has helped the brand reach a broader audience. Additionally, Canadian Tire has invested in Helly Hansen’s product development, enabling the company to introduce new and innovative outdoor clothing and equipment.
Despite the ownership structure, Helly Hansen has maintained its unique brand identity and Norwegian heritage. The company’s commitment to quality and innovation remains unchanged, ensuring that it continues to meet the needs of outdoor enthusiasts worldwide. Canadian Tire’s investment in Helly Hansen has also provided the necessary resources to expand the brand’s global footprint, with new stores and distribution channels being established in key markets.
In conclusion, the answer to the question “Does Canadian Tire own Helly Hansen?” is yes. Canadian Tire’s acquisition of a majority stake in Helly Hansen has been a successful venture, allowing both companies to grow and thrive. The partnership has brought together the strengths of two well-established brands, creating a powerful force in the outdoor market. As the relationship continues to evolve, it will be interesting to see how Helly Hansen continues to innovate and expand under Canadian Tire’s ownership.
