Who launched the Pocket Book series? The answer to this question takes us back to the early 20th century, where a visionary publisher named Allen Lane played a pivotal role in revolutionizing the publishing industry. The Pocket Book series, also known as the Penguin Pocket Books, was launched by Allen Lane in 1946, marking a significant milestone in the world of literature and publishing.
Allen Lane, the founder of Penguin Books, was an English publisher and editor who recognized the need for affordable, accessible literature for the masses. He envisioned a series of compact, durable, and affordable books that could be carried easily in a pocket. This innovative concept aimed to make classic literature and contemporary fiction more accessible to a broader audience.
The first Pocket Book was published on January 31, 1946, with George Orwell’s “Animal Farm” as the cover story. The series quickly gained popularity, and within a few years, it became a global phenomenon. The Pocket Book series included a wide range of genres, from fiction and non-fiction to poetry and plays, catering to diverse tastes and interests.
The design of the Pocket Book series was also revolutionary. It featured a distinctive orange and black cover, which became an iconic symbol of Penguin Books. The font used on the covers was clear and legible, making it easy for readers to identify the book’s content at a glance.
Allen Lane’s vision for the Pocket Book series extended beyond just making literature accessible. He believed in promoting the works of both established authors and emerging talents. This approach helped in discovering and nurturing many literary giants, including J.D. Salinger, Evelyn Waugh, and Graham Greene.
The Pocket Book series has had a lasting impact on the publishing industry. It paved the way for the mass-market paperbacks that we see today and inspired other publishers to create their own compact book series. The success of the Pocket Book series is a testament to Allen Lane’s foresight and dedication to making literature more accessible to the world.
In conclusion, the Pocket Book series was launched by Allen Lane in 1946, marking a significant shift in the publishing industry. This iconic series has not only made literature more accessible but also played a crucial role in shaping the literary landscape we know today.
