How to Add Recently Viewed Products in Shopify
In today’s e-commerce landscape, providing a seamless and personalized shopping experience is crucial for attracting and retaining customers. One effective way to enhance the user experience on your Shopify store is by implementing a “Recently Viewed Products” feature. This feature allows customers to easily revisit items they have previously viewed, thereby increasing the likelihood of completing a purchase. In this article, we will guide you through the process of adding the “Recently Viewed Products” feature to your Shopify store.
Step 1: Choose a Shopify App
The first step in adding the “Recently Viewed Products” feature is to select a suitable Shopify app. There are several apps available in the Shopify App Store that offer this functionality. Some popular options include “Recently Viewed Products” by Pixel Union, “Recently Viewed Products” by Justuno, and “Recently Viewed Products” by Nosto.
Step 2: Install the App
Once you have chosen an app, navigate to the Shopify App Store and search for the app by name. Click on the app, then click “Add app” to install it on your Shopify store. Follow the prompts to authorize the app to access your store’s data.
Step 3: Configure the App
After installing the app, you will be taken to the app’s settings page. Here, you can configure the app to suit your store’s needs. Most apps will offer customization options such as:
– Displaying a set number of recently viewed products
– Adjusting the layout and design of the “Recently Viewed Products” section
– Enabling or disabling the feature on specific pages or collections
Step 4: Test the Feature
Once you have configured the app, it’s essential to test the “Recently Viewed Products” feature to ensure it works correctly. Browse through your store’s products and view a few items. Afterward, navigate to the “Recently Viewed Products” section to verify that the items you viewed are displayed correctly.
Step 5: Monitor and Optimize
After implementing the “Recently Viewed Products” feature, it’s crucial to monitor its performance and make adjustments as needed. Pay attention to metrics such as click-through rates, conversion rates, and customer feedback. This will help you optimize the feature and ensure it provides a positive impact on your store’s user experience.
In conclusion, adding the “Recently Viewed Products” feature to your Shopify store is a straightforward process that can significantly enhance the user experience. By following these steps and selecting the right app, you can provide your customers with a more personalized shopping experience and increase the likelihood of completing a sale.
