How to Put a Collection on Sale on Shopify: A Step-by-Step Guide
In the ever-evolving world of e-commerce, it’s crucial for online retailers to stay competitive and attract customers. One effective way to do this is by offering special promotions and sales on selected collections. Shopify, being one of the leading e-commerce platforms, provides users with a user-friendly interface to create and manage sales. This article will walk you through the process of how to put a collection on sale on Shopify, ensuring that your customers have access to exclusive deals and your store stands out from the competition.
Step 1: Select the Collection You Want to Put on Sale
The first step in putting a collection on sale is to choose the specific collection you want to promote. Log in to your Shopify admin panel and navigate to the “Collections” section. Here, you will find a list of all the collections you have created. Select the collection you wish to put on sale by clicking on its name.
Step 2: Edit the Collection
Once you have selected the collection, click on the “Edit collection” button. This will open a new page where you can modify various aspects of the collection, such as its name, description, and images.
Step 3: Enable the Sale
To enable the sale, scroll down to the “Collection rules” section. Here, you will find options to set a discount, discount code, and discount date range. To create a sale, select the “Apply discount” checkbox and choose the desired discount type (e.g., percentage off, dollar amount off, buy one get one free, etc.). Enter the discount value and set the start and end dates for the sale. This will ensure that the discount is only available during the specified time frame.
Step 4: Customize the Sale Notification
To make your customers aware of the sale, you can customize the sale notification. In the “Collection rules” section, you will find a “Sale notification” option. Here, you can create a custom message that will be displayed to customers when they view the collection. This is an excellent opportunity to promote the sale and encourage customers to make a purchase.
Step 5: Save and Publish the Collection
After you have made all the necessary changes, scroll to the bottom of the page and click on the “Save” button. This will save your changes and update the collection with the new sale details. To make the collection live and visible to customers, ensure that the “Active” checkbox is checked before clicking “Save.”
Step 6: Promote the Sale
Now that your collection is on sale, it’s time to promote it to your customers. Utilize Shopify’s built-in marketing tools, such as email marketing, social media, and paid advertising, to reach a wider audience. Highlight the sale in your newsletters, social media posts, and on your homepage to maximize its impact.
By following these simple steps, you can easily put a collection on sale on Shopify and attract more customers to your store. Remember to keep an eye on your sales performance and adjust your strategies accordingly to ensure the success of your promotions. Happy selling!
